Thursday, June 18, 2009

Character Matters wins Inaugural Imbongi Award 2009 !

The Cape Film Commission created the Imbongi Awards to recognize the hard work and professional approach of individuals and companies within the Western Cape’s film industry. The Awards were open to individuals and companies within the Film, TV, Stills, Animation, Documentary, Corporate and Promotional Video and Advertising sectors. Character Matters walked away with the "Excellence in VFX & Animation" award. Coming out tops over impressive animation and VFX industry leaders. This award recognizes a person or company who has made considerable contribution to Cape Town through Animation. Character Matters can now enjoy being recognized as an animation leader amongst its peers. Chris and Sue Schoultz were at the evening to accept this prestigious award. In his acceptance speech Chris spoke about the labour of love and commitment that went into making "The Lion of Judah"

Monday, May 11, 2009

"The Lion of Judah" gets a thumbs up from the Dove Foundation.

In 1991 The Dove Foundation began promoting family-friendly entertainment. Their standards and criteria are based on Judeo/Christian values, free from the pressure of commercial interests. The dove foundation believe in a positive approach of commending high-quality, wholesome movies rather than condemning filmmakers for not meeting those standards.

With these values, The Dove foundation has given a positive review of "The Lion of Judah" South Africa's 1st 3d animated movie. For more information, check out:

Tuesday, February 17, 2009

Our history

Character Matters didn’t become one of the continent’s leading computer generated animation studios overnight, they’ve been working hard at it for 15 years. Those years have been spent developing technology, nurturing creative talent and producing engaging animation and lovable characters in the commercial, short film and feature film arenas.

The company was started in 1993 in Harare, Zimbabwe. At that time 3D animation was a relatively unknown discipline worldwide let alone in Zimbabwe. All this was started with just 2 Commodore Amiga computers, custom written software, CLI scripts and a fax machine. Clock speeds on the Amiga’s were altered to reduce rendering times from 20 hours per frame to a more usable 8 hours. These frames were then edited onto tape frame by frame, 25 frames per second, resulting in a 20 second commercial taking a full day to compile to tape.

In Mid 1994 Character Matters started shifting from Amiga pc’s to generic x86 clones where the soldering iron proved an even more valuable ally in reducing rendering times, resulting finally in a commercially viable outfit. By 1997 Character Matters had a virtual monopoly in television advertising, producing 250 projects of various sizes that year with 3 people.